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mimi

128 sellers live right now

Shop.
Share.
Shine.

with mimi. Cambodia’s live video shopping platform. Watch sellers go live, ask them anything, and buy in one tap.

Join NowBecome a seller
Active users
10,000+Active usersWithin the first year of launch
Items sold per month
100,000+Items sold per monthSold and purchased monthly, and growing
Hours watched per month
1,000,000+Hours watched per monthAcross all users on the platform

How it works

Shopping you can talk back to

Live streaming and e-commerce in one interactive experience. Discover, explore and buy without ever leaving the stream.

  1. Tune in to a live

    Join a stream from a seller or influencer you already trust. No algorithm roulette, no reviews you cannot verify.

  2. Ask anything, live

    Real-time Q&A and live demonstrations. See the fabric, the fit and the size before you commit a single riel.

  3. Get matched

    Personalised recommendations tuned to what you actually watch and buy, not to what someone paid to put in front of you.

  4. Check out in one tap

    Local payment options and seamless checkout. You never leave the stream you were watching.

Live right now

Fashion, beauty, electronics and home goods, all streaming

See all streams →

Why mimi

An early mover, built for how Cambodia shops

Built for Cambodia, not adapted for it

Localised content, Khmer language support and the payment options people here actually use, from a team that knows the market.

  • Live demonstrations before you buy

    Sellers show the product working, on camera, in real conditions.

  • Real-time Q&A with the seller

    Ask about sizing, colour or delivery and get an answer in the same session.

  • Recommendations tuned to you

    What you watch shapes what you are shown next.

For brands, sellers and influencers

Become the next Gen seller

Go live, demo your products, answer questions and close the sale in the same breath. We partner with brands, influencers and sellers to curate a diverse, high quality range.

Apply to sellinfo@mimi.online

Register now for a seamless shopping experience

Shop, Share and Shine with mimi. Join the 10,000+ shoppers and sellers already here.

Join NowWatch a stream first